Foundation
Define the idea in one sentence
Done
Can this be explained clearly in one short pass?
Draft planner
Device on 2 wheels
Move through the roadmap top to bottom. Add notes and status changes as you go so the plan ends up clear, exportable, and easy to resume.
Products
Other products
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Questions
Roadmap
Work through these items in order. Each card shows the task, the question to answer, the deliverable, and the one place to add notes and status.
Foundation
Choose the first real user
Done
Who is the first person or group this is for?
Foundation
Define the core problem
Done
What painful problem are we solving?
Foundation
Choose the main use case
Done
What is the one main thing they should be able to do?
Foundation
Cut the first version down
In Progress
What should stay out of the first version?
Validation
List likely early users
Done
Who could realistically try this first?
Validation
Talk to real people
Blocked
Do they understand it and care about it?
Validation
Map the current workaround
Not Started
How do they handle this today?
Validation
Test the reason to switch
Not Started
Why would they move away from the current way?
Validation
Test payment or exchange
Not Started
Would they give money, time, or access for this?
Core Build
Lock the core scope
Not Started
What is absolutely needed for the first version?
Core Build
Build the first working version
Not Started
Does the core promise work end to end?
Core Build
Set up the start flow
Not Started
Can someone begin without a long explanation?
Core Build
Set up the handoff or delivery flow
Not Started
Can the result reach the user in a clear way?
Core Build
Set up follow-up tracking
Not Started
Can you keep track of people, requests, or next steps?
Positioning
Define the category
Not Started
What kind of thing is this?
Positioning
Write plain landing page copy
Not Started
Can a stranger understand it quickly?
Positioning
Define the alternatives
Not Started
What else do people use today instead of this?
Positioning
Define the price shape
Not Started
What price or exchange feels believable?
Pilot
Recruit a small pilot group
Not Started
Can we get a handful of serious testers?
Pilot
Run the pilot
Not Started
Where do people get stuck?
Pilot
Measure the core action
Not Started
Do people actually complete the main workflow?
Pilot
Collect proof
Not Started
Do we have evidence it works?
Pilot
Fix major blockers
Not Started
What stops repeat use or completion?
Launch Prep
Choose the launch angle
Not Started
What is the sharpest message to lead with?
Launch Prep
Build the outreach list
Not Started
Who are we going to tell first?
Launch Prep
Prepare pitch material
Not Started
Can we explain it clearly in a short pitch?
Launch Prep
Prepare support materials
Not Started
What do we need to show, send, or share?
Launch Prep
Make the go or no-go call
Not Started
Is it ready for attention yet?
Downloads
Export the draft
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