MVP to GTM Plan
Device on 2 wheels
Created for Dmytro. Status: completed. Progress: 17%.
Roadmap
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Define the idea in one sentence
Phase: Foundation | Status: Done
Can this be explained clearly in one short pass?
A two-wheeled vehicle that gets you from point A to point B without fuel costs and helps you stay healthy.
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Choose the first real user
Phase: Foundation | Status: Done
Who is the first person or group this is for?
A person who needs to move around town quickly without using a car.
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Define the core problem
Phase: Foundation | Status: Done
What painful problem are we solving?
Walking is slow, and driving costs too much money, fuel, and parking hassle.
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Choose the main use case
Phase: Foundation | Status: Done
What is the one main thing they should be able to do?
A simple machine for moving one person from one place to another using pedal power.
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Cut the first version down
Phase: Foundation | Status: In Progress
What should stay out of the first version?
Keep the wheels, frame, pedals, handlebars, and brakes. Leave out anything unnecessary. Still deciding if we should add the motor or not.
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List likely early users
Phase: Validation | Status: Done
Who could realistically try this first?
People in cities, students, commuters, and anyone who travels short distances often.
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Talk to real people
Phase: Validation | Status: Blocked
Do they understand it and care about it?
They have hard time grasping the idea, also not too sure how to ride it but we will get there
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Map the current workaround
Phase: Validation | Status: Not Started
How do they handle this today?
No notes
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Test the reason to switch
Phase: Validation | Status: Not Started
Why would they move away from the current way?
No notes
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Test payment or exchange
Phase: Validation | Status: Not Started
Would they give money, time, or access for this?
No notes
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Lock the core scope
Phase: Core Build | Status: Not Started
What is absolutely needed for the first version?
No notes
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Build the first working version
Phase: Core Build | Status: Not Started
Does the core promise work end to end?
No notes
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Set up the start flow
Phase: Core Build | Status: Not Started
Can someone begin without a long explanation?
No notes
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Set up the handoff or delivery flow
Phase: Core Build | Status: Not Started
Can the result reach the user in a clear way?
No notes
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Set up follow-up tracking
Phase: Core Build | Status: Not Started
Can you keep track of people, requests, or next steps?
No notes
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Define the category
Phase: Positioning | Status: Not Started
What kind of thing is this?
No notes
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Write plain landing page copy
Phase: Positioning | Status: Not Started
Can a stranger understand it quickly?
No notes
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Define the alternatives
Phase: Positioning | Status: Not Started
What else do people use today instead of this?
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Define the price shape
Phase: Positioning | Status: Not Started
What price or exchange feels believable?
No notes
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Recruit a small pilot group
Phase: Pilot | Status: Not Started
Can we get a handful of serious testers?
No notes
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Run the pilot
Phase: Pilot | Status: Not Started
Where do people get stuck?
No notes
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Measure the core action
Phase: Pilot | Status: Not Started
Do people actually complete the main workflow?
No notes
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Collect proof
Phase: Pilot | Status: Not Started
Do we have evidence it works?
No notes
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Fix major blockers
Phase: Pilot | Status: Not Started
What stops repeat use or completion?
No notes
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Choose the launch angle
Phase: Launch Prep | Status: Not Started
What is the sharpest message to lead with?
No notes
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Build the outreach list
Phase: Launch Prep | Status: Not Started
Who are we going to tell first?
No notes
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Prepare pitch material
Phase: Launch Prep | Status: Not Started
Can we explain it clearly in a short pitch?
No notes
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Prepare support materials
Phase: Launch Prep | Status: Not Started
What do we need to show, send, or share?
No notes
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Make the go or no-go call
Phase: Launch Prep | Status: Not Started
Is it ready for attention yet?
No notes